Aman Gupta is the co-founder of boAt, one of India’s best-known consumer electronics brands for earphones, headphones and smartwatches, and a shark on Shark Tank India.
Key facts about Aman Gupta
- Known for: co-founder, boAt (Imagine Marketing Ltd)
- Co-founder: Sameer Mehta
- Background: chartered accountant with an MBA; worked in finance and at audio company Harman before boAt
- TV: shark on Shark Tank India since its first season
Career
Aman Gupta co-founded boAt in 2016 with Sameer Mehta, starting with charging cables before moving into earphones and wearables. The brand grew quickly by pricing aggressively and marketing to young buyers through cricket, music and social media.
On Shark Tank India
He is known for his energy and his interest in consumer brands, and has been among the most active investors on the show.
Recent news
boAt has received SEBI approval for an IPO, and Aman Gupta and Sameer Mehta are named as promoters and selling shareholders. As of mid-2026, no listing date or price band had been confirmed. See the boAt company profile.
Quick answers
Who founded boAt? Aman Gupta and Sameer Mehta, in 2016.
Is Aman Gupta a CA? Yes, he is a chartered accountant.
Is boAt listed? Not yet; its IPO has SEBI approval but no confirmed date.
How Aman Gupta built boAt
Aman Gupta trained as a chartered accountant and worked in finance before starting a business. Along with Sameer Mehta, he co-founded boAt in 2016 under Imagine Marketing, at a time when young Indians wanted affordable, stylish audio products. Instead of selling on technical features alone, boAt built a lifestyle brand aimed at Indian youth.
His marketing playbook
- Brand first: boAt talks about attitude and music rather than specifications.
- Influencers and celebrities: ties with cricketers and artists built reach quickly.
- Online launch, offline growth: e-commerce helped it scale fast.
On Shark Tank India
Aman became one of the most recognised judges on the show, known for his humour and his focus on branding. He often asks whether a founder can actually sell, not just build.
Lessons for founders
- A strong brand can beat a technically better product in the market.
- Understanding your customer’s identity matters as much as their needs.
- Moving from importing to making in India takes time, but it strengthens a business.
Frequently asked questions
Is Aman Gupta still linked with boAt?
He is a co-founder of the company, and has been a well-known face of the brand and of Shark Tank India.
Questions to think about
- Can Indian electronics brands move from assembling to designing and making products here?
- Does celebrity marketing build lasting brands, or only quick sales?
Sources: company information, public interviews and IPO reports.
