Anupam Mittal is the founder of Shaadi.com, one of India’s first and biggest online matrimony platforms, and a shark on Shark Tank India. He is also an active angel investor in Indian startups.
Anupam Mittal: key facts
- Known for: founder of Shaadi.com and People Group
- Other ventures: property site Makaan.com, among others
- Investor: early-stage investor in many Indian startups
- TV: shark on Shark Tank India since its first season
Career
Anupam Mittal started Shaadi.com in the late 1990s, when internet use in India was still small, betting that families would trust an online platform to find matches. Shaadi.com grew into a leading matrimony brand, and People Group built other internet businesses around it.
On Shark Tank India
Known for sharp questions and a calm style, he has invested in many founders on the show. He often talks about founders understanding their customers deeply before scaling.
In short
Who owns Shaadi.com? It was founded by Anupam Mittal and is part of People Group.
Is Anupam Mittal on Shark Tank India? Yes, he has been a shark since the first season.
How Shaadi.com started
Anupam Mittal launched what became Shaadi.com in the late 1990s, after working in the US. Early internet use in India was very low, so the idea of finding a life partner online sounded risky. It grew steadily by serving families as well as individuals, including Indians living abroad.
A wider portfolio
Besides People Group and Shaadi.com, he has backed many startups as an angel investor, which gives him a wide view of founders and business models. He also co-founded other internet ventures, including in property.
On Shark Tank India
Anupam is known for tough questions on unit economics, or whether each sale actually makes money. He often pushes founders to explain how customers are acquired and retained.
What founders can learn
- Be early, but be patient: a good idea may need years for the market to catch up.
- Know your numbers: customer cost and retention decide survival.
- Trust is the product: in matchmaking, safety and verification matter more than features.
- Keep learning: investing in others teaches lessons that apply to your own company.
Frequently asked questions
Is Shaadi.com his only business?
No. He runs People Group, and has invested in a large number of startups over the years.
Where did he appear on TV?
On Shark Tank India, as a judge from season one.
Questions to think about
- How have dating and matrimony apps changed how Indians find partners?
- What makes an early internet company last for decades?
Sources: company information and public interviews.
