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Amul milk price hike: Gold now ₹80 a litre, Taaza ₹62, and Mother Dairy raises rates too

Your morning milk got costlier from Thursday, 12 November. Amul has raised fresh milk prices by ₹2 to ₹4 a litre across India, and Mother Dairy has followed in Delhi-NCR. A litre of Amul Gold now costs ₹80, and Amul Taaza ₹62.

Key points

  • Amul Gold up ₹4 to ₹80 a litre; Taaza up ₹2 to ₹62
  • Effective 12 November 2026, Amul’s second hike this year
  • Mother Dairy full cream now ₹76 a litre in Delhi-NCR
  • Reason given: costlier fodder, cattle feed, packaging and fuel

New Amul milk prices

VariantOld price (1 litre)New priceChange
Amul Gold (full cream)₹76₹80+₹4
Amul Taaza (toned)₹60₹62+₹2

Shakti and Tea Special variants are also part of the increase, but per-variant rates for them had not been published when we checked. One report put Taaza at ₹61; two others say ₹62. Check the price printed on the pouch at your local shop, as rates can vary slightly by city.

Mother Dairy’s new rates in Delhi-NCR

VariantOldNew
Full cream₹72₹76
Cow milk₹62₹65
Toned₹60₹62
Bulk toned₹58₹60
Double toned₹54₹56

Why prices went up

An Amul stall at a railway station
An Amul stall at Rajkot railway station. Photo: Sumita Roy Dutta / Wikimedia Commons, CC BY-SA 4.0

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells under the Amul brand, said the cost of green and dry fodder, cattle feed ingredients such as oil cake and maize, packaging film and fuel had all gone up. Patchy rainfall in Gujarat made things worse. It said its member unions had already raised the price paid to farmers by 4 to 5% over the past year.

Mother Dairy gave a similar list, saying fodder had risen by up to 20%, cattle feed by about 10%, and packaging and transport by up to 25%.

What it means for your monthly budget

Here is the simple maths for a family that buys one litre every day:

  • Amul Gold: ₹4 more a day, about ₹120 more a month
  • Amul Taaza: ₹2 more a day, about ₹60 more a month
  • Two litres of Gold a day: about ₹240 more a month, or nearly ₹2,900 a year

Tea stalls and sweet shops buy milk in bulk, so expect some of them to raise the price of chai and mithai over the coming weeks, especially with the wedding season starting.

Not the first hike this year

This is Amul’s second milk price increase of 2026, after a ₹2 rise from 14 May. Ghee and butter also became costlier earlier this month: a 1 kg pack of ghee went from ₹630 to ₹680, and 500 g of butter from ₹310 to ₹325, according to Angel One.

Frequently asked questions

What is the new price of Amul Gold?

₹80 a litre from 12 November 2026.

Has Mother Dairy also increased prices?

Yes, by ₹2 to ₹4 a litre in Delhi-NCR, from the same day.

Questions to think about

  • Should milk price increases be passed on more gradually, instead of twice a year?
  • How much of the higher price actually reaches dairy farmers?
  • Will families switch to smaller packs or cheaper variants?

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